Tru Ruts/Speakeasy Records feature by Rift Magazine

26 October 2008 at 9:00 am (Music, News, Press, Releases, Spoken Word) (, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , )

tru-ruts-rift-logoWhen artists work collectively to achieve a creative goal, it makes it easier for that group to move forward and to apply that leverage to push their art. While spoken word in the Twin Cities has taken a backseat to the burgeoning hip-hop scene, Trú Rúts Endeavors and Speakeasy Records has been working the connection to help create a larger scene.

If you have seen spoken word performance, you know how powerful and soul bearing it can be. It takes poetry reading and storytelling to a higher level. Trú Rúts Endeavors and Speakeasy Records are trying to spread that message through Hip-Hop, World Music and different forms of media. It hasn’t been an easy road, but as they find their way they hope to find the local audience and local media attention they are looking for and make the Twin Cities a place where spoken word artists can thrive.

Rift: What is the Difference between Trú Rúts Endeavors and Speakeasy Records?

Trú Rúts/Speakeasy Records: Trú Rúts Endeavors is structured as an artistic enterprise within which are various entities that cover various disciplines, including music, film, theatre, visual art, etc. Speakeasy Records is the record label under Trú Rúts. We also do artist management, booking, producing, promotions, and a variety of other things. Speakeasy Records is an artist centered independent label that strives to bring innovative, unique and conscious work, and artists, to the forefront. Unlike many labels in the Cities, it is a multi-genre label that includes not only hip hop and spoken word, but also world music and jazz. It will continue to expand into other genres as it grows. However, it is grounded in spoken word and hip hop because that is where its roots were first planted, and it is the community from which it grew. It was one of the first independent, and now one of the strongest, spoken word labels.

Rift: Who started the labels and who is involved?

TR/SR: Trú Rúts was founded by innovative artist and visionary, e.g. bailey. A multi-disciplinary artist working in spoken word, film, theatre, radio and music, he developed Trú Rúts and Speakeasy Records, while working in the groundbreaking spoken word and music collective, Arkology. Upon returning from a four month pilgrimage to his home in Liberia, and other parts of the world, including Dubai, Amsterdam, Cote d’Ivoire, Tanzania, Ghana, and Hong Kong, he re-conceptualized and re-energized the enterprise and the label, releasing the first official release, Words Will Heal the Wound, the first spoken word compilation in Minnesota, in 2001. Currently Trú Rúts is managed by e.g. bailey and his partner and fellow labelmate, Shá Cage aka Lady Sha. The current roster of artists include Truthmaze, El Guante, Quilombolas, See More Perspective, along with e.g. bailey and Shá Cage. However, other projects, which consist of collaborations within the label, include god’s pager, Madiba and Afrika 7. The label has also released albums by Zell Miller III, and Nazirah P. Mickey. In addition to this it continues to release cutting edge compilations including the first compilation to highlight the reggaeton movement in Minnesota, Highstylekyle + Tru Ruts present Lightning + Thunder (Volume One). It also has several UK/US co-releases in the works, including a number of upcoming singles and albums by its roster of artists.

Rift: With the very hot Hip-Hop scene in town, has that help make Spoken Word more popular?

TR/SR: The hip hop scene here has certainly influenced the spoken word scene, and there have been a number of collaborations, along a number of artists that work in and move fluidly between each of the genres. However, the popularity of the spoken word art form in Minnesota is attributed to the very hard and consistent work of artists such as e.g. bailey, Shá Cage, J. Otis Powell!, Truthmaze, Bao Phi, Frank Sentwali and a number of others too numerous to list completely. The dedicated work by these artists, including the commitment of such organizations as the MN Spoken Word Association, S.A.S.E., Edupoetic Enterbrainment, Walker Art Center, The Loft and others, have taken spoken word from “people reading from their journals” to a legitimized art form. In addition, the spoken word community here has been dedicated to not only getting spoken word recognized as an art from but also as an educational tool to inspire literacy and creativity in youth, along with documenting and spreading knowledge about the legacy and tradition of the art form. The community here has also developed the first spoken word grant, the first spoken word conference, and one of the first spoken word radio show and formats. All this has contributed to making the Twin Cities one of the most innovative scenes in the field.

However, the scene has still had a difficult time garnering support from media, and even audiences. The kind of support that has thrust the hip hop scene in the national spotlight. Or the New York, Chicago, Seattle, Atlanta, San Francisco scenes into the national spotlight. In someways it is due to the popularity and focus on the hip hop scene. In the wake, a number of other disciplines and artists get overshadowed. Therefore there has not been the emergence of an artist such as Saul Williams or Jessica Care Moore, Mark Bamuthi or Talaam Acey, Beau Sia, Ishle Park, 2Tongues, Regie Gibson, Ursula Rucker, Sekou Sundiata, Carl Hancock Rux and numerous others. Without the support, the Minnesota scene will continue to be innovative and cutting edge but largely overlooked.

Due to these kinds of obstacles, a number of spoken word artists in the Cities have ’stepped away’, or have moved primarily, or exclusively, into hip hop, sometimes disavowing spoken word and their connection to it. This often gives the art form a sense of being a stepchild, when in fact it’s the most native of art forms, the most native of sons, without which hip hop would not exist, or exist as we know it today. Part of the work of Speakeasy Records, and it’s commitment to spoken word, is to surmount some of these hurdles, and continue to push spoken word in Minnesota into the national consciousness, while at the same time continuing to evolve into the complete and multi-genre it strives to be.

Rift: Since Minneapolis has a pretty diverse music scene, have you found it easy to fit in our have there been some barriers?

TR/SR: Fitting in has never been our goal, and often when you are part of the advance guard, working at the cutting edge, it can be a difficult and lonely road. So there has been barriers, often those that come with the stereotyping of what you do, whether it’s spoken word or hip hop, world music or jazz, being an independent label or even being from Minnesota. However, you persevere, and you find your niche and your audience, which we are starting to do. If there is anything that defines labels and artists like us, it’s making something out of nothing. Whether it is making a dollar out of fifteen cents, or as Atmosphere puts it, gold out of lemons. The struggle defines and divines you.

Rift: What are your upcoming releases or events?

TR/SR: We are currently working on a number of releases slated for late summer through the winter, including singles by Quilombolas, See More Perspective and Truthmaze. A mixtape by El Guante, called ‘Conscious is Not Enough’ that will debut during the RNC. After years of bring other endeavors to fruition, e.g. bailey will release the EP, ‘American African African American’. Also forthcoming is a remix of Shá Cage’s debut album, Amber People; a US/UK hip hop compilation, which will feature artists from around the globe, including several noted special guest artists; and a Speakeasy Records label compilation. www.truruts.com

Posted on www.riftmagazine.com
October 26th, 2008 by Riftyrich

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